book
‘Transform your brand into a Hero Brand’ written in Dutch by our Creative Friend Rogier Heijning reveals a crucial challenge for companies: getting to know their ‘foe’ and the impact this has on their relevance and even their survival.
Know your Foe
When companies know their foe (or challenge), it gives direction. Their purpose becomes urgent and both internal and external communication gains strength and credibility. This provides more motivation and a clearer goal. The communication of these brands and organizations is meaningful and that leads to success.
Order
Would you like to order the book and/or the ai? You can do so in the store at www.herobrands.nl. Click here to go to the store.
Your Hero brand story
With the book ‘Transform your brand into a Hero Brand’ we help brands and organizations identify their foe (or challenge) and discover their unique hero role in order to overcome it. This allows you to write your Hero brand story to make an impact both internally and externally and to bind people to your brand and/or organization.
The Hero Brand ai
The book comes with a website full of inspiring examples: www.herobrands.nl. And an AI that helps you write your brand story and assess it using the Hero Heatmap on www.herobrand.ai. For this you need a special login code that you can request from pascalle@friendsandfoes.com