FRIENDS & FOES
STORY BRANDS FOR THE 21ST CENTURY

BRANDS NEED FRIENDS.

 

TO GROW THEY NEED LOTS OF THEM. THIS GROWTH ACCELERATES WHEN THEY HAVE A FORMIDABLE FOE. A FOE BRINGS ACTION TO A PURPOSE. THAT’S WHY EVERY GREAT BRAND WITH A GREAT STORY HAS ONE.

 

WHO’S YOUR FOE?

 

WHAT IF WASTE WERE COOL?

Most recycled products lack appeal. To move towards a cleaner economy, we need circular products that people really want. That’s why we decided to make them ourselves!

THE VALUE OF AN ENERGY BRAND THAT LISTENS

Energy companies are big. Distant. So how do you show that you care about your customers? By demonstrating your willingness to change and your ability to listen.

USING YOUR POWER TO CONNECT

Vodafone uses its network for good. For instance, to connect with the people that society has all but forgotten. Or to re-unite families. But who knew? They didn’t think it would make a good story. We thought different.

THE MOST WAYWARD REGION IN THE NETHERLANDS BECOMES A TOURIST DESTINATION

If there’s one thing we stressed-out city dwellers lack, it’s time. We can never find enough of it. Yet one region in the Netherlands has it in abundance: Twente. Or ‘nuff time’ (Tijd Zat) as they say. So, high time for a visit.

THE CHILDREN'S OMBUDSMAN NEEDS AN INTRODUCTION

Children have rights. But they also need someone to fight for their rights: De Kinderombudsman. To introduce de Kinderombudsman in the Netherlands we needed real stories that other children could relate to... without compromising the victims' true identities.

LET’S AGREE TO DISAGREE

When the European party S&D ran a campaign to shut down the TTIP negotiations, the pro-TTIP party EVP asked us for help. But we decided against a pro-TTIP campaign. We felt the conversation was more important than the outcome.