ÅRE & ÖSTERSUND
Åre and Östersund are two unknown winter sports resorts in Sweden. Well, not in Sweden. Everyone in Sweden knows they are great places for skiing and ice-skating. Everyone in Sweden knows they have already bid three times for the Winter Olympics. And they almost succeeded. Unfortunately, they never bought juries like Nagano and Salt Lake City did…
LET’S VISIT SWEDEN
When they go skiing, the Dutch always go to Austria, France, Germany, or even Italy. So when we were asked to put these 2 winter sport locations on the Dutch winter sports map, it was clear to us what we had to do: let the people in Åre and Östersund tell for themselves why it is their dream for the Olympic Winter Games to come to their villages.