ANONYMOUSLY TOLD PERSONAL STORIES
The victims told their personal story in short films that were used in an online content, social and PR campaign. To guarantee anonymity, we never showed their faces and instead told their story through their classmates and friends.
“FILM POSTERS” FOR THEIR BREATH TAKING STORIES
To further spread the message and direct more children to the stories, we created an impactful poster campaign for schools in which the victims’ stories were announced as moving film stories.