FRIENDS & FOES
STORY BRANDS FOR THE 21ST CENTURY
WINNING ABSOLUTE TRUST FOR THE CHILDREN'S OMBUDSMAN IN JUST ONE CAMPAIGN

AN OMBUDSMAN FOR CHILDREN?

Although the Netherlands is a progressive country, it wasn’t until quite recently that they realized that children should be entitled to an ombudsman who fights for their rights and is even authorized to speak in Dutch parliament. Time for an introduction of the first Dutch Children’s Ombudsman.

DIGGING UP REAL STORIES

To make children aware that they have rights too and they can go to the children’s ombudsman with their story, we did not want to invent these stories, but let them be taken from real life. We dug up some really touching and recognizable stories of children who rights had been or were being violated.

ANONYMOUSLY TOLD PERSONAL STORIES

The victims told their personal story in short films that were used in an online content, social and PR campaign. To guarantee anonymity, we never showed their faces and instead told their story through their classmates and friends.

“FILM POSTERS” FOR THEIR BREATH TAKING STORIES

To further spread the message and direct more children to the stories, we created an impactful poster campaign for schools in which the victims’ stories were announced as moving film stories.

INTERNATIONAL RECOGNITION

The campaign was even noticed outside the Netherlands. The Huffington Post wrote: “Dutch anti-gay bullying clip tackles subject more directly than ever before.”

Created and produced at creative agency Lemon Scented Tea