FRIENDS & FOES
HERO BRANDS FOR THE 21ST CENTURY
NL
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ENG
KANZI® WAS VERY ACTIVE, JUST NOT VERY CONSISTENT. THE BRAND WANTED TO CHANGE THAT WITH A SINGLE-MINDED POSITIONING AND A POWERFUL BRAND CAMPAIGN.

START WITH WHO YOU ARE

KANZI® was a branded apple with a positioning that lacked clarity and with inconsistent communications across countries. Consequently its brand awareness was low in most of the countries in which the brand was active. So we started with discovering who KANZI® really is…

HERO BRAND

There was an opportunity to position KANZI® as the energy apple. Throughout the day people are busy with so many different activities that they can use a little bit of extra energy now and then. As a real Hero brand, KANZI® gives you that little extra mental and physical boost so that you can meet your daily challenges.

CAN YOU…?

Yes you KANZI®. With this question-and-answer mechanism we put KANZI® at the centre of every piece of communication. KANZI® is the solution, the answer to whatever challenge you face.

GOING GLOBAL

At the heart of the campaign is a social video campaign with a distinctive brand identity, complemented with media assets for radio, print, social, instore activations and packaging. We produced all these assets efficiently and made them available in an extensive Brand Book, allowing countries to tailor the campaign to their local requirements. The campaign launched in 12 countries across Europe and has since been also been adopted in Saudi-Arabia.

Packaging
Image bank
Social media