START WITH STORIES
To find a common identity, it helps to know what people are proud of. Pride connects. So when the HvA asked us to make an overarching campaign for their 7 faculties, each with its own identity, we did not start with a pay-off, but with sharing pride stories with each other.
CREATING TOMORROW TOGETHER
We bundled and distributed these stories in a magazine. That way the faculties got to know each other better. And to increase their pride in being one school together: the Hogeschool van Amsterdam. Based on this shared pride, we made an overall brand story for the HvA with at its core the mission: Creating Tomorrow.