Just like the Fellowship of the Ring, the Order of the Phoenix, or the A-team, our team is built on trust and has been strengthened by adversity. After working closely together for several years, we decided to continue together as: Friends & Foes.
We share the belief that great brands are created with a magical mix of art, craft, science and trust. We mastered our own abilities over many years while working for local and global clients, at large agencies, small agencies, consulting firms and even by creating our own companies and brands.
Rogier, our creative director, helps brands grow with the power of creativity and storytelling. His deeply rooted idealism also led him to set up companies to fight pollution. He creates wonderful products and fun experiences that tell the story of circularity in a language that has never been used before.
A love of story once led Gijs, our strategic director, to study English literature. Little did he know that it would ultimately lead to starting his own agency with Rogier and Pascalle. He continues to explore the inner workings of story and how they can be applied to brands and advertising. It often results in great insights and fantastic stories, before and well after the close of business.
But Friends & Foes only works when one person brings the fellowship together. Not just the three of us, but everyone we work with, clients and business partners alike. As our client service director, Pascalle brings the warmth and organizational flair that turns these relationships into long-lasting friendships.
Together we combine creativity, strategy and a commitment to get things done for our clients. These are the superpowers we have to offer. To build your brand, together with you, as a team. And to have some fun while we’re at it.
But so much for our story, dear Friend, what’s yours?